Partnership Models

CERTInext supports a structured Partner and Sub-Partner engagement framework designed to enable resellers, distributors, and channel partners to scale certificate sales while maintaining strong governance, pricing discipline, and financial transparency. The framework is optimized for high-volume, multi-customer environments where operational control, commission accuracy, and minimal financial risk are essential.

To support different business and investment preferences, CERTInext enables two distinct Partner–Sub-Partner operating models, both governed through the Partner account.

Under this framework:

A Partner signs up directly with CERTInext and acts as the primary commercial and operational entity. The Partner owns the relationship with the platform and defines how Sub-Partners are onboarded, priced, and operationally governed.

In the Independent Sub-Partner (Commission-Based) Model, the Partner enrolls Sub-Partners as independent entities and assigns them a predefined price list. Sub-Partners maintain and top up their own wallets and place certificate orders directly. When certificates are issued, the price difference between the Partner’s base price and the Sub-Partner’s price is automatically credited to the Partner as commission. This model allows Partners to earn commission without maintaining wallet balances, handling collections, or managing Sub-Partner finances.

In the Partner Group (Wallet-Based) Model, Sub-Partners operate within the Partner’s own group. All certificate orders placed by Sub-Partners are settled directly from the Partner’s wallet at Partner pricing, which is not visible to Sub-Partners. Commercial arrangements between the Partner and Sub-Partners occur outside the platform. In this model, no platform-level commission is calculated, but the Partner retains full pricing flexibility and margin control while funding usage on a just-in-time basis.

Across both models, pricing rules, wallet usage, and order settlement are enforced centrally at the Partner level, ensuring consistency and governance regardless of how Sub-Partners are structured.

This dual-model approach enables decentralized sales execution, where Sub-Partners independently acquire customers and generate orders, while preserving centralized control, financial clarity, and operational transparency. Partners can choose the model that best aligns with their risk appetite and business strategy - achieving scale and revenue visibility without long-term capital lock-in or manual reconciliation.